Diagnostics & Strategy
Strategic Plan Framing/Assistance
Marketing/Ad Plan Diagnostics
The worst kept secret in consulting is you can get about half of what you need by taking any of us out to coffee! For the other half, you may want to consider the one-day diagnostic. Check out a redacted sample below or request a more detailed scope-of-work on a particular project.
Digital Advertising Expertise
Social (Paid Buys & Organic Strategies)
Online Purchase Optimizations
Phone & Direct Mail Campaigns
Inventory Management: Dynamic Pricing
Discount & Promotional Strategy
With experience serving as an in-house marketing department and as an outside media planner, Straightforward Management & Consulting brings a menu of items from which to choose or one, full-service solution for your earned revenue needs.
$2 million earned revenue increase over five years.
Record-Breaking capacity and per-seat revenue.
5x ROI Facebook campaigns for national tour.
Half of Every Marketing Dollar is Wasted
Common wisdom suggests that, "The problem is, no one can agree on what half." That legend is entirely false. Good marketers know where to cut: IT, software, traditional outlets, excessive agency fees, under-performing digital campaigns. Run an honest, straightforward look at your marketing using Return-On-Investment (ROI) and not your G-U-T to make prudent decisions in line with your nonprofit mission, bottom-line and/or fiduciary responsibility.
Six-Figure advertising and IT cost savings.
Incalculable time savings for staff.
Five-Figure savings in migration from traditional advertising and PR to lower-cost digital efforts.