What En Vogue Taught Me About Subscription Marketing in 5 Easy Tips
Subscription/membership marketing is SOOOO boring. And it takes grit--real shoe-leather sales like packaging and repackaging...
STRAIGHTFORWARD
MANAGEMENT & CONSULTING
Aliens are coming ... and they want our culture
I am, admittedly and proudly, a science fiction nerd and was rather disappointed this story (about, no joke, credible record of...
Baseball, Intrinsic Impact, and Why Millennials Are Just Like You
Reflections on the Zocalo Public Square Conference: What Can the World Teach California About Arts Engagement? I first want to thank...
Parallel Decision-Making
Math for Arts Administrators Part IV: A Parallel Universe to Part III My recent article about the implications of the Heisenberg...
Discussing Color on Your Print Ads Wastes Even More Time Than You Think
Math for Arts Administrators Part II: The Pareto Principle (AKA 80/20 Rule) Let's be sure to include economist Vilfredo Pareto to a long...
Math for Arts Administrators: Opportunity Cost
Part I: Knowing all the costs of a particular choice will help make you make your next smart decision While arts administrators have...
Should Pay-What-You-Can Performances No-Longer-Exist?
If your pay-what-you-can initiative is mission-driven, isn’t that all the more reason to optimize it? This may sound familiar: your...
Is Your Organization More Maverick Than Iceman?
Tips on avoiding "The Danger Zone"... [Republished from Americans for the Arts/NAMP Conference Blog] The classic film Top Gun introduces...