Think about your lobby like you would a retail store. And I mean a fancy retail store--like the kind most arts administrators can't afford but that board members sometimes reference. There are missed revenue (in terms of long term patron retention, donations, and also day-of receipts) opportunities and high expenses in putting your lobby plan on autopilot. Some interesting lobby tidbits I have seen of late: One 99-seat venue has abandoned staffing their concessions area and i

Subscription/membership marketing is SOOOO boring. And it takes grit--real shoe-leather sales like packaging and repackaging inventory--to meet ever changing demand. You need only step into an arts telemarketing room to feel the tedium. The work is so simultaneously boring and important, in fact, that many arts organizations farm it out! They hire people such as myself or large consulting firms that specialize in this mostly spreadsheet work around loyalty, retention, and new