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Clear Your Mind - And Your Lobby
Think about your lobby like you would a retail store. And I mean a fancy retail store--like the kind most arts administrators can't afford but that board members sometimes reference. There are missed revenue (in terms of long term patron retention, donations, and also day-of receipts) opportunities and high expenses in putting your lobby plan on autopilot. Some interesting lobby tidbits I have seen of late: One 99-seat venue has abandoned staffing their concessions area and i
