Turn to cultural, political and religious studies to organize your communications around data. LaPlaca Cohen recently published their 2017 Culture Track report and just a couple days ago I read this fascinating Washington Post article summarizing findings from a Pew study of political constituencies across the progressive and conservative spectrum. Both are excellent reads for those interested in our cultural or political landscapes. I reference both of them in this blog post

[Originally Published by Americans for the Arts/NAMP: https://namp.americansforthearts.org/2017/10/18/please-do-your-own-facebook-advertising) I make a decent amount of my living when advertisers do not follow the advice offered in the title of this blog post. And certainly many advertisers—some even in the arts space—have compelling reasons to contract with individual experts or agencies to make the most of their social media advertising spend. This is especially true when p