I almost always advise not spending out-of-pocket funds on "branding." Here's an analogy that explains why. Britain was faced with an artificial dilemma during WWII. It had limited air support and associated firepower and needed to decide how to use it. A "tactical" approach would protect Allied offensives and defend military assets; a "strategic" use would attempt attempt break the will of the German people by bombing their cities civilians--as the Germans had been doing mos

I have long been a fan of "Big Lists" from around the country and specifically in Los Angeles. Whether operated by Enertex (uder a different model) or by TRG, and whether it was through LA STAGE Alliance or directly with the firm operating the list, the power of combining patron purchase data has long been useful to all manner of performing arts orgs large and small. TRG's recent finding (presented on June 27 in Los Angeles for our community) further proved the power of combi

Reflections on the Zocalo Public Square Conference: What Can the World Teach California About Arts Engagement? I first want to thank Zocalo and all the panelists, leaders, and participants at the conference. It is always a pleasure to be in a room with so many like-minded individuals and organizations. For those who missed the June 25, 2017 gathering in downtown Los Angeles, an excellent summary of the event (including the second half of the day in which I did not participate