If your pay-what-you-can initiative is mission-driven, isn’t that all the more reason to optimize it? This may sound familiar: your organization offers a pay-what-you-can performance as part of its mission to provide art to the community it serves. While this initiative may receive some foundation/grant support, it is likely maintained more out of principle than due to any associated ticket or fundraising revenue. The goal of such mission-aligned programs is laudable. So when

I'll try to update and better organize when I can: Books: The First 90 Days The One Thing The Righteous Mind Thinking Fast and Slow The Undoing Project Podcasts/Radio Hidden Brain (Especially "Scarcity" Episode) Invisibilia Revisionist History Arts Blogs/Resources ArtsHacker.com BuildMyAudience.com ColleenDilen.com GrassrootsFundraising.org Software TechSoup.org Capterra.com: Good for Software Reviews Articles Being Digital v. Doing Digital Adwords Copy (and Copy in General)