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Should Pay-What-You-Can Performances No-Longer-Exist?
If your pay-what-you-can initiative is mission-driven, isn’t that all the more reason to optimize it? This may sound familiar: your organization offers a pay-what-you-can performance as part of its mission to provide art to the community it serves. While this initiative may receive some foundation/grant support, it is likely maintained more out of principle than due to any associated ticket or fundraising revenue. The goal of such mission-aligned programs is laudable. So when