The Greatest Showman: Marketing Communications "Come Alive"
I recently had the pleasure of flexing some marketing muscles and overseeing the marketing campaign for a client’s annual gala. The event...
STRAIGHTFORWARD
MANAGEMENT & CONSULTING
Clear Your Mind - And Your Lobby
Think about your lobby like you would a retail store. And I mean a fancy retail store--like the kind most arts administrators can't...
What En Vogue Taught Me About Subscription Marketing in 5 Easy Tips
Subscription/membership marketing is SOOOO boring. And it takes grit--real shoe-leather sales like packaging and repackaging...
Aliens are coming ... and they want our culture
I am, admittedly and proudly, a science fiction nerd and was rather disappointed this story (about, no joke, credible record of...
A Buddhist, Politician and Artist Walk Into A Bar...
Turn to cultural, political and religious studies to organize your communications around data. LaPlaca Cohen recently published their...
Please, do your own Facebook advertising
[Originally Published by Americans for the Arts/NAMP: https://namp.americansforthearts.org/2017/10/18/please-do-your-own-facebook-adverti...
Multiplicity: Why Copying Copies is a Bad Idea
This video appeared in my inbox today. The headline is really what grabbed me: "Why you shouldn't copy someone else's marketing." I like...
Uh... Uh... Chaotician... Chaotician
Math for Arts Administrators Part V: Locate You and Your Organization in a Cynefin Framework Chaos has been in the news of late: the U.S....
No Shame in Just Playing Checkers with Your Website
Overwrought and expensive web work stifles many nonprofit arts organizations. Like most technologies, web design/implementation/maintenan...
Strategic Bombing and Your Nonprofit Arts Org Brand
I almost always advise not spending out-of-pocket funds on "branding." Here's an analogy that explains why. Britain was faced with an...